Sam Viney is a communications, marketing, and digital strategy expert with over a decade of experience working with NGOs, development consultancies, media outlets, and mission-driven businesses. With a focus on living and working in Africa, Asia, Eastern Europe and Latin America, Sam develops narratives that inspire people to reflect on their relationship with social and environmental justice while promoting solutions for a better world. In the last three years alone, Sam has worked in Kenya, Kosovo, Malawi, Moldova, Montenegro, Nigeria, Poland, Tanzania, the UK, Ukraine and Zambia.
Communicating complexity is the common thread that runs through Sam’s career. He has worked at Chemonics International with first responders to Russia’s invasion of Ukraine, with King’s College London neuroscientists exploring how trauma impacts local peacebuilding, with African farmers on how a changing climate impacts their livelihoods and with blue-chip fund managers investing in socially and environmentally minded opportunities in emerging markets. Across a diverse range of challenges, Sam partners with experts and communities to unlock their potential and help influence the conversations that will define tomorrow.
Sam is a digital-first content creator, with experience building and managing complex websites and data-driven communications strategies. Beginning his career in journalism shaped Sam’s instincts for media work, regularly placing stories with the BBC, the Financial Times, The Economist and The Guardian.
As the Head of Communications at Sun King, the world’s largest off-grid solar company, Sam leads a team of fifty marketing, digital, design, and communications professionals across three continents. Sam enjoys the challenge of building multidisciplinary, cross-cultural teams that are greater than the sum of their parts. Sam also previously led communications for Chemonics International’s UK company and UK government-funded programmes. Before Chemonics, Sam worked with Farm Africa, an agriculture-focused NGO, where he drew from his early journalistic focus on the intersection of Africa’s social and economic development with technology.